Anastasiya Shitikova

Anastasiya works closely with product and risk teams to ensure that the content published under the RiskSeal brand reflects real-world credit decisioning challenges.

Before joining RiskSeal in 2023, she led marketing at ABLE Platform (Loan Management System) in London. With deep involvement in the credit lifecycle - from loan origination and underwriting to servicing and collections - she connected marketing with core lending processes.

Anastasiya owned the end-to-end marketing funnel and actively contributed to ABLE product development over nearly four years.

Earlier in her career, she held senior marketing roles across a range of software development companies, strengthening her expertise in product development and go-to-market strategy. She worked both as an in-house marketing lead and as an external consultant, supporting multiple B2B technology businesses across the UK, Lithuania, and Poland.

Anastasiya is a continuous learner. She completed the Chartered Institute of Marketing (CIM) program and earned two CIM qualifications: the Diploma in Professional Marketing (2022) and the Innovation in Marketing certificate (2022).

Anastasiya is a strong researcher who leads market and industry analysis in alternative data, fintech, and digital footprint analysis. She explores how new data sources can improve credit risk decisioning and underwriting. She also creates clear, insightful content for RiskSeal’s blog, turning complex topics into practical insights for lenders.

Expertise

Anastasiya’s expertise is focused on helping lenders and fintechs strengthen credit risk decisioning:

• Alternative data strategies for credit underwriting
• Digital footprint analysis for risk assessment
• Credit risk thought content strategy
• Educational programs for risk, underwriting, and fraud teams
• Market and competitor research in fintech risk technology

Publications

On the RiskSeal blog, Anastasiya publishes research-driven content focused on digital lending, credit scoring, and alternative data. 

Her recent work includes:

• 10 Best APIs for Predictive Credit Scoring in Lending Platforms – 2026 Edition
• The Role of AI in Modern Credit Risk Management
• 25 Best Alternative Data Providers for Credit Decisions
• How to Spot and Fix Hidden Data Dependencies in Your Credit Models

Her articles are written for Chief Credit Officers, Credit Risk Managers, fintech founders, underwriting teams, and product leaders who are building modern credit infrastructure and looking for practical, data-driven insights on credit risk, alternative data, and digital footprint analysis.

Webinars & industry education

Beyond written publications, Anastasiya plays a key role in the company’s educational webinar program, supporting research, preparation, and production.

She co-hosted and produced a series of webinars with Artem Lalaiants, including:

• Alternative Data for Credit Scoring (December 2024)
• Scoring the Unbanked: Data-Driven Underwriting (March 2025)
  

She also contributed to webinars with Mo Guerrero, including:

• Cómo reducir la tasa de morosidad mediante el análisis de la huella digital (July 2025)
• How to Improve Credit Scoring Accuracy Through Data Segmentation (October 2025)
  

In February 2026, she helped lead and produce the free webinar Alternative Data in SE Asia, collaborating with David Tyrrell as the featured speaker.