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How to Score Credit Invisible Applicants With Alternative Data

Explore the data gap behind credit invisibility and how to close it with smarter scoring.

Anastasiya Shitikova
Marketing Manager @RiskSeal
How Alternative Data Can Help Overcome Credit Invisibility
Table of contents

In the U.S., 28 million people are considered credit invisible. At the same time, 331 million people out of 340 use the internet, which means almost everyone leaves behind a digital footprint.

The data associated with digital footprint can help lenders understand how people manage their money, even if they’ve never used a credit card or taken out a loan.

This article will show how alternative credit scoring makes these invisible borrowers visible. And, how it can help lenders make smarter decisions and grow their revenue.

Who are the credit invisibles and unscorables?

Often grouped, credit invisible and unscorable reflect different challenges in accessing credit.

Illustration showing the number of people with no or limited credit score data: 3.5 billion globally, 50 million in the USA, and 5 million in the UK.

Credit invisible individuals have no credit history, so they don’t appear in traditional credit scoring systems.

Credit invisible borrowers usually include:

  • Young adults with no credit accounts.
  • New-to-country residents.
  • People who rely solely on cash or debit cards.

In contrast, unscorable applicants have a credit file, but it’s too limited or outdated to produce a reliable score.

This category may include:

  • Individuals with only one rarely use credit accounts.
  • Those who haven’t borrowed in many years.
  • People with thin or inactive credit files.

Certain careers often leave people unseen by credit systems, even when they manage money well.

Common credit invisible careers Common credit unscorable careers
Students or recent graduates Part-time associates
Gig workers and freelancers Retirees with no active credit use
Cash-based workers Stay-at-home parents returning to work
Self-employed or micro-entrepreneurs Seasonal workers

Both groups are often locked out of traditional lending, even if they’re financially responsible.

This isn’t a risk issue; it’s a clear data gap. Traditional scoring overlooks good borrowers only because they’re lacking traditional bureau data.

The traditional creditworthiness assessment is broken for a new generation

Young people are entering the financial system with new habits, but traditional credit models haven’t caught up.

Take Millennials, for example. 

As reported, 79% of them actively try to increase their credit scores. Also, 98% of Millennials regularly use mobile banking apps to view account balances, track repayment, and check their credit score. 

This behavior reflects strong financial discipline, even without full credit histories.

In the U.S., Millennials and Gen Z have lower average credit scores, 690 and 680, respectively, compared to the average of 715. This highlights a clear generational gap.

Bar chart showing average credit scores in 2024 for Gen Z (680), Millennials (690), and the U.S. average (715), with a dashed red line at 700 indicating the good credit threshold.

Financial tendencies of both these generations often leave less data in traditional credit systems, as they choose to:

  • Rent instead of buying homes.
  • Use debit cards instead of credit.
  • Prioritize experiences over purchases.
  • Prefer self-employment or gig work.
  • Delay life milestones like marriage.
  • Use BNPL services, often invisible to bureaus.
  • Focus on saving rather than borrowing.

These choices don’t reflect irresponsibility, but a different way of managing money. Many young borrowers handle their finances well, yet traditional credit checks don’t capture it.

Using data from over 4 million U.S. consumers, it was found that 30% of millennials and Gen Z’s with thin credit files moved up a credit tier in two years, compared to 22% of older generations.

Bar chart showing the percentage of consumers who moved up credit tiers within two years: 30% for Gen Z & Millennials compared to 22% for Older Generations.

Younger applicants may be less traceable, but that doesn’t mean they should be denied credit access. Lenders need to adapt and start evaluating people fairly.

Access powerful insights

through alternative data

Solving the credit invisibility​ problem with alternative data

Even without a full credit history, a person’s digital footprint helps lenders assess trustworthiness. 

Platforms that use alternative data sources, like RiskSeal, rely on a variety of digital signals to generate an alternative credit score for clients.

What to look at Where it comes from What it shows lenders
Email and phone number intelligence Real-time lookup across global data sets The reliability of contact data that leads to 400+ digital traces for in-depth identity verification
Social media and messaging platforms WhatsApp, LinkedIn, Instagram, and others Digital maturity, identity consistency, and real-world presence
E-commerce engagement Amazon, eBay, Walmart, and others Financial stability through purchase habits, account age, and transaction history
Paid subscriptions Netflix, Disney+, Spotify, and others Financial responsibility through consistent subscription payments and budgeting behavior
Web services and tech accounts Apple, Google, Zoho, and others Digital footprint strength based on email and cloud platform engagement
Device and network signals IP address analysis, geolocation insights Data consistency by flagging mismatches and identifying high-risk locations
AI-based identity verification One-shot face recognition, name matching, behavioral analytics Fraud prevention confidence through validation of applicant-provided and public information

Alternative data scoring adds extra context to traditional checks. It’s not meant to replace them, but to make them more complete. 

These signals give lenders a clearer picture beyond the credit bureau, helping them make fair decisions.

How RiskSeal helps you enrich creditworthiness assessment criteria

Adopting a new credit risk tool doesn’t have to be complex. RiskSeal makes it easy to get started, so you can better serve credit-invisible customers from day one.

Step 1. Personalized demo

During this session, our experts walk you through the platform’s capabilities, showing exactly how it can: 

  • Improve approval rates with alternative data.
  • Identify invisible prime borrowers.
  • Reduce default rates in real time.
Illustration of RiskSeal interface showing a digital footprint analysis profile of a person named Aminat Gdabamosi.

Step 2. Proof of Concept with your data

To prove its value for your needs, RiskSeal offers a free Proof of Concept (PoC) using your actual data.

This hands-on trial allows you to:

  • Test the performance of the Digital Credit Score on past or current applicants.
  • Compare your existing credit check results with RiskSeal’s alternative scoring.
  • Analyze improvements in approval rates and default risk.
  • Simulate integration with your current credit workflows.

Step 3. Full integration with hands-on support

RiskSeal helps you fully integrate its scoring API into your decision-making systems.

This includes:

  • Seamless API setup with your loan origination system or CRM.
  • Real-time scoring in under 5 seconds per applicant.
  • Ongoing technical support from RiskSeal’s onboarding team.

Continuous partnership

RiskSeal isn’t just a tool, it’s a long-term partner. 

After go-live, we’ll provide your risk assessment team with:

  • Regular performance reviews and score optimization
  • Access to new features and data enrichment modules
  • Strategic guidance as your business scales

Get started in days, see results in weeks

RiskSeal’s implementation strategy is built around speed, simplicity, and measurable results. 

From personalized demo to full deployment, every step is designed to help your team move fast, with confidence.

Book your custom demo today.

Stop overlooking the invisible majority

It’s time to rethink how fintechs recognize valuable clients, with many being missed for the wrong reasons.

Credit invisibility doesn’t equal high risk, and traditional models no longer tell the whole story. Alternative data helps lenders make smarter, fairer decisions with a fuller view of each applicant.

Want to find out how RiskSeal helps lenders balance thin files and security? Contact us for a demo.

Improve your credit scoring accuracy

With Data Enrichment

FAQ

What does it mean to be “credit invisible,” and why might that label be misleading?

Being “credit invisible” means someone doesn’t have enough information in their credit report or they’re not in the system at all. 

This label can be misleading because it doesn’t reflect how someone actually handles money. 

Many credit-invisible people pay rent, bills, and subscriptions on time, use budgeting tools, and avoid debt. Just because they don’t use credit products doesn’t mean they’re financially irresponsible.

Why can't traditional credit models see customer creditworthiness​ in so many people?

Traditional credit models rely on past borrowing behavior to assess someone’s risk. 

But many people don’t use credit the same way. Younger generations and non-traditional workers may use debit cards, manage money with apps, and avoid taking out loans.

As a result, they appear “invisible” to traditional models, even though they manage their finances well every day.

Why could ignoring alternative data cause lenders to miss out on high creditworthiness?

If lenders focus only on credit scores, they risk missing a large group of low-risk, responsible borrowers. 

Alternative data can reveal who’s trustworthy, even without a long credit history.

Ignoring this information means turning away people who are likely to repay, simply because they don’t fit the old mold. Over time, this could lead to missed opportunities with some promising customers.

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